Truth In Adver-lying: GM and Toyota Trucks Round 1

A GM higher up limply slaps back at Toyota's new Truck Ads. Not sure if you have seen the ads or the new Toyota Tundra truck. The ads are fluff but I could see them selling a lot of trucks. I mean who wouldn't want to drive up a 10 story seesaw or drive a speeding truck past a closing barricade to the edge of the Grand Canyon's cliff face alla James Bond? Now that I think of it not many, especially once they see how the Tundra scored on crash testing, ...did you want the closed casket pine box for $600 or the nice fire place mantel erne for $450?

The truck itself is very ugly and about the size of a Navy frigate. In all honesty, I'm not sure how many garages it fits in. Anyways Mr. GM writes to his fellow employees in his dealership network and oops... it got leaked out onto the intertubes... (viral counter-marketing??? Maybe so.) Hair pulling expected soon...

Thought you might want to know this. Pass it along to your sales staff. It might help them to sell more vehicles. BTW.....attended the Minneapolis Auto Show kick off breakfast on March 8. Two of our Sandy trainers did a nice job explaining the Tundra ads. I would guess all of you have seen the stupid ad where the Tundra pulls a trailer up a steep grade (a 'see-saw'), and then barrels down hill and locks the brakes up just before the end of the ramp. Seen it? Yeah you have. Couple things to keep in mind. The V.O. at the beginning of the spot says...."It's tough pushing 10,000 lbs up a steep grade". Myth: Toyota would like the audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb truck pulling a 5,000 lb trailer. A little slight of hand? You bet. Then, on the way down the grade, the camera zooms in on the brakes as the vehicles comes to a screeching halt just prior to the end of ramp. Next time you see the ad....look for the 'mice type'. It indicates the trailer is equipped with electric brakes. Fact....the electric brakes stop the trailer -- not the truck. A little slight of hand? You bet.
And why does Toyota have bigger brake pads? They need them....their truck is heavier. Stopping distance between our truck and theirs is virtually identical. And why does Toyota have a 6 speed transmission? To improve their fuel economy....which is still 2 mpg less than ours.
And don't forget....their big V8 has one axle ratio -- a 4.3. Suck fuel much? Our trucks offer several axle options to optimize towing and fuel economy. Bottom line: OUR TRUCK IS BETTER! Spread the word.......we can all make a difference. [NAME REDACTED]

Round 1 complete, no one is really showing any signs of smearing their makeup or coming to tears. But I did think we heard "You bitch!" about ten times. Ooooooww.